The Bachelor of Commerce in Digital Marketing at New Era College is designed to meet the evolving needs of the digital economy in Botswana and beyond.
• Demonstrate the understanding of Digital marketing and media concepts
• Understand the principles and practices of Digital Marketing in commercial setting.
• Integrate Digital Applications for Electronic Media, Marketing Information Systems, Customer relationship management, Data Analysis, Social and Intercultural Communications, Marketing Management, Graphic
• Design and Arts, email marketing, social media advertising and Communications.
• Apply practical and theoretical knowledge of marketing management and its environment
• Draft, plan and implement a marketing strategy by using digital marketing tools.
• Analyse cross-cultural and ethical issues in globalised digital markets.
• Analyse the impact of technology in Digital Marketing and customer relationships.
| Module Code | Title |
|---|---|
| DM001 | Communication and technical writing |
| DM002 | Principles and Concepts in Marketing |
| DM003 | End User Computing |
| DM004 | Principles of Human Resource Management |
| DM005 | BIntroduction to Digital Marketing |
| DM006 | Introduction to Accounting |
| Module Code | Title |
|---|---|
| DM007 | Application of Computer and Mobile Devices in Marketing |
| DM008 | Fundamentals of Project Management |
| DM009 | Business Statistics |
| DM010 | Principles of Economics |
| DM011 | Integrated Marketing Communication |
| DM012 | Introduction to E-commerce and Mobile commerce |
| Module Code | Title |
|---|---|
| DM013 | Marketing Information and Research |
| DM014 | Marketing Dynamics |
| DM015 | Information Systems and Strategy |
| DM016 | Direct and Digital Marketing of Products and Services |
| DM017 | Buyer Behaviour and Segmenting Markets |
| DM018 | Managerial and Customer Related Issues |
| Module Code | Title |
|---|---|
| DM019 | E-Commerce and Security |
| DM020 | Managing work costs & Business Management |
| DM021 | Content Marketing |
| DM022 | Marketing Strategy and Planning |
| DM023 | Project Planning, Organizing & Tracking |
| DM024 | Digital Citizenship |
| Module Code | Title |
|---|---|
| DM025 | Product Marketing |
| DM026 | Service and Non-Profit Marketing |
| DM027 | Innovation and Knowledge Management in Services and Products |
| DM028 | Project Management |
| DM029 | Search Engine Optimization (SEO) |
| DM030 | Ethical Issues in Digital Marketing, Law and Policies |
| DM031 | Organizational Behaviour |
| Module Code | Title |
|---|---|
| DM032 | Industry Based Learning |
| Module Code | Title |
|---|---|
| DM033 | Brand Management |
| DM034 | World Wide Web Security |
| DM035 | Research Methods |
| DM036 | Social Media Marketing |
| DM037 | E-Marketing Practice |
| DM038 | Marketing Management & Business Marketing Programing |
| DM039 | Strategic Management |
| DM040 | Financial Management |
| Module Code | Title |
|---|---|
| DM041 | Cyber psychology Marketers |
| DM042 | Entrepreneurship |
| DM043 | Research Capstone Project |
| DM044 | Digital Marketing Opportunities and Strategy |
| DM045 | Data Analysis, ROI & Reporting |
| DM046 | Innovation Management |
Faculty of Commerce And Industry
New Era College’s Faculty of Commerce and Industry hosts four Schools. School of Business Innovation (SBI), School of Leisure and Travel (SLT), School of Accounting and Financial Management (SAFM) and School of Broadcasting Communication (SBC).
• PPC Search Manager
• CRM and Email marketing Manager
• Digital Agency Account Manager and Sales Director
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• Digital Marketing Managers & Directors
• Email Marketing Specialist
• User Experience (UX) designers
• SEO/SEM Specialists
